![]() ![]() This report triggered a wave of studies on the surveillance effects of social media platforms. He then changed up his test phrase to "cheap shirts" and quickly saw advertisements for low-cost apparel on his Facebook feed. One of his test phrases involved going “back to university,” and by the next morning, the reporter saw ads for summer courses. ![]() Sure enough, the changes seemed to arrive overnight. Meanwhile, he monitored his Facebook feed to see if any changes occurred. To test his phone, the journalist spoke preselected phrases twice a day for five days in a row. In mid-2018, a reporter for Vice experimented to see just how closely smartphones listen to our conversations. While these tools may be useful for creating media, they are also a goldmine for advertisers. When you think about it, smartphones are equipped with an arsenal of monitoring equipment: multiple microphones and cameras are designed to absorb audio and video. Luckily, there are ways to stop your devices from eavesdropping on you. But that doesn’t mean you have to like it many people are startled to see ads for things they have only spoken about, not search for on their browsers. ![]() Do I really want to give? When a happy birthday wish on Facebook turns into a request for donationsīefore you ask, yes, it’s perfectly legal, and developers claim not to abuse this practice. ![]()
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